Work With Me
Two ways to bring in a principal-level strategist, not two versions of the same thing.
A company rarely needs the same kind of help twice. Sometimes the gap is a seat at the table for a sustained period. Sometimes it is a specific question that needs a defined answer. I approach every engagement as exactly that, an engagement, with a beginning and an end, not an open-ended job.
Embedded strategic leadership
I join your team as a principal-level UX or product strategist, usually for a period of months, embedded alongside product, engineering, and business leadership. This is the right fit when the problem is bigger than one deliverable: a fragmented platform, a modernization program, a business that needs someone asking the upstream question before the roadmap gets written.
What to expect
- I start by naming the business why: what does the company gain or lose depending on whether this works.
- I operate as a peer to product, engineering, and business leadership, not a resource waiting for direction.
- I stay accountable to the outcome. Adoption, revenue, cost, and risk are the scoreboard, not velocity.
- I leave your team with a clearer operating model, not just a shipped feature.
Consulting engagements
For a defined problem with a defined scope, I take on select independent engagements through my consulting practice, Thinking Made Visual. Same strategic thinking, brought to a fixed timeline: a strategy review, a journey or systems audit, a workshop series with your leadership team, or a roadmap built around a specific business decision you need to make.
What to expect
- A scoped engagement with a clear start date, end date, and defined deliverable, agreed before work begins.
- Direct access to me, not a team of subcontractors working from my notes.
- Recommendations grounded in evidence: what I found, what it means, and what I recommend you do about it.
- A handoff built for your team to run with, not a dependency on me to keep running.
Not sure which one fits?
Tell me what is not working and what it is costing the business. That is the first question I would ask either way, and it is the fastest way to figure out which engagement actually fits.